Hunting for Voters? Countering Political Micro-targeting and Big Data Exploitation in Times of Elections

Aida Sanchez, Fatima Ali, Jordan Higgins, Marcella Via, Paz Marquez Arellano, Renjani Pusposari, Bruna Maria Do Rego, Aroa Molero Gonzalez, and Sonia Reveyaz

Political microtargeting is threatening media pluralism and democracy at a global level, with Facebook influencing political campaigns in 66 countries, half of which are European states. Due to their opaque nature, algorithms are manipulating voters’ behavior and politicians are well aware of this trend. In times where the hearts and minds of people are gained via posts, campaign budgets are invested in colonizing the digital arena. Within this context, investigative journalists are the ones who need to hold algorithms to account to protect users’ data, assuring the respect of democratic values.

Continue reading “Hunting for Voters? Countering Political Micro-targeting and Big Data Exploitation in Times of Elections”